Starting and running your own business is a challenge from the beginning, you have to plan your product/service, figure out a storefront location, branding and logo and how you?re going to actually make money. ?There isn?t always a right way or a wrong way of doing things, but there are definitely best practices to get you started along a path of success.

When it comes to marketing your new business, here are a few key factors to consider:

• Branding
• Traditional Marketing
• Social Media Marketing
• Networking
• Cutting Costs

Branding your product or service is important to help get your messaging across to your customers and there is a lot to consider when it comes to branding and how to convey your story properly.? Same with traditional marketing and social media, you want all of your messaging to be consistent and strong to build up loyal and returning customers.

Building up your network is crucial for small business owners to grow their business and attract new customers.? Leveraging your contacts and creating new connections can help you introduce your product and service to a brand new market. Be smart and really focus on building and maintaining those relationships.

Creating a successful marketing strategy for a small business can make or break the bank in the first few years, but ultimately being financially-savvy will help you year over year.? To find out more tips on how to cut costs, and build up your brand through different marketing mediums, be sure to check out our Small Business Guide to Marketing here.